I want to talk about the sign banner industry. Letters Unlimited Inc. has been selling sign banners, blank and complete, for over 25 years, and the industry has changed drastically overtime. Since 2005 we have seen a steady decline in banner sales; with digital wide format printing equipment available in almost every sign shop in  America, the competition has forced prices lower and lower. Although digitally printed full color banners look great and we sell them every day for $4 a sq ft complete, they simply don’t last as long as a banner made with vinyl letters. We will make them either way; however, printed banners look better and outsell vinyl letter banners by 10 to 1. There are many places to get these banners and many companies that sell them at even lower prices than we do. But we did some research and found the lowest priced banners generally take up to two weeks to get. There seems to be a little bait and switch going on. What I found is that you can get the lower prices if you want to wait. They don’t tell you this until you are at checkout. If you want the banner shipped in the next couple of days the price goes up, and depending on your time frame SignBanners.com gives one low price and ships within 24 hours. No bait and switch from us; One Low Price for all. MSK

sign banners, full color digital printing